Users who read electronically need to have a social chat feature in Kindle because they enjoy discussing ideas and sharing reading

recommendations and they are not able to do so using their device.


Users need a “Reading Profile” to organize all their annotations, highlights, quotes, recommendations and create a group to share them ideas and connect with others readers.


We started part of our process with empathy map, comparative and competitive analysis, identifying what is the business and user goals through MoScow method.


We conduct our research via research surveys, interviews, screener survey and after that, we created our primary and secondary personas.








For our data analysis we used affinity mapping technique:


We clustered key points for each respondent and placed the according to one color. So that each color stands for each participant.


We grouped these key point according to similar traits and behaviors and re-grouped points according to pleasures and pain points.   


To discover our perfect users scenarios, we try to interpret what the users want and needs. And which one if the principal objective our clients.


After going through the interviews, we began to sort them accordingly to the four step guide which is pain, pleasure, context and behavior and started to piece the puzzle together. From the various groupings, we started to create two distinct personas, primary and secondary personas.



We thought out several scenarios that best suited our personas and narrowed down to one scenario for each of them. In base our personas what kind frustrations and goals they have, we started to builded the user flow.

User Flow representation. This flow doesn't contain all tabs we designed for this project. It's only represented part of my design process.

Paper Prototype
Digital Prototype


The design process started with the first idea how will looks the app. In this design process, we conduct 3 iterations, Low, Mid and Hi-fidelity wireframes. For Low fidelity, we used Marvel prototype to our first iteration, second and third iteration we used Invision App.

We created a full mockup, applying the Kindle color palette and following the brand guideline. 


This was a short time projects but very beneficial in my  UX learning process. These experience working in a team allowed us to better know each other, strong organizational lead is very important. 


Collaboration is a key to having a successful final product. Design for the users are to understands what they want and what things make happy them. 









© 2020 Marlyn Hosking  

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